Sazerac - Design System
The Client
Sazerac, a renowned leader in the beverage industry, stands as a testament to craftsmanship and innovation. With a rich heritage dating back to the 19th century, Sazerac has evolved into a global powerhouse, known for its portfolio of iconic brands and unwavering commitment to quality. From timeless classics to innovative new offerings, Sazerac continues to push the boundaries of taste and tradition, earning the trust and loyalty of consumers around the world. As a trusted partner, Sazerac's dedication to excellence extends beyond its products to every aspect of its operations, including design. It is within this context that the Sazerac design system project emerges, aiming to streamline and elevate the visual identity and user experience across all digital touchpoints.
Design Process
Digital & Content Strategy
Architecture & UX Design
ROLE: Creative Director/UX Design Lead
TOOLS: Adobe XD
TIMELINE: 6 months
The Challenge: Unifying Diverse Brands Under One Design System
The challenge presented to us by Sazerac was formidable yet exciting: to create a unified design system that could be seamlessly adopted by all of its diverse child brands for standing up their own microsites. With Sazerac's extensive portfolio encompassing a wide array of beverages, each with its own unique identity and audience, the task was to develop a system that would accommodate this diversity while maintaining consistency and coherence across all digital touchpoints.
Navigating through the intricacies of each brand's personality and visual identity, we aimed to strike the delicate balance between flexibility and consistency. The design system needed to provide child brands with the freedom to express their individuality while adhering to the overarching principles and standards set forth by the Sazerac brand. Our challenge was to create a system that not only captured the essence of each brand but also fostered collaboration and efficiency, enabling rapid deployment of microsites that reflected the quality and sophistication synonymous with the Sazerac name.
Typography
Typography in the Sazerac design system is the bedrock of brand communication, offering a unique voice to each microsite while maintaining consistency across the portfolio. Inspired by Sazerac's timeless elegance, our carefully curated selection of fonts blends tradition with modernity, ensuring clarity and sophistication.
With classic serif fonts exuding refinement and modern sans-serif fonts conveying accessibility, each font choice complements the brand's personality. From bold headlines to subtle body text, typography defines the brand's ethos, empowering child brands to articulate their narratives with confidence and authenticity.
Component Library: Building Blocks for Seamless Design
The component library in the Sazerac design system serves as the foundation for creating cohesive and user-friendly microsites across the brand portfolio. Comprising a collection of reusable UI elements, modules, and patterns, the component library provides designers and developers with the building blocks necessary to streamline the creation process and maintain consistency.
From navigation menus and buttons to forms and card layouts, each component is meticulously designed and documented to ensure ease of use and adherence to brand standards. By promoting consistency and efficiency, the component library empowers child brands to quickly and effectively bring their microsites to life while upholding the quality and integrity synonymous with the Sazerac name.