My Approach
What I do
Most of what I do now is about getting teams back on the same page when things start to drift. It looks like product or design system work on the surface, but underneath it is usually about structure, clarity, and shared understanding. Different teams solving the same problem in different ways is a pattern I see a lot. My job is to make that visible and do something about it.
How I think
I ask a lot of questions before I touch anything. Not because I am stalling, but because the problem on the surface is rarely the actual problem. I would rather spend time finding the right question than answering the wrong one fast.
How I work
I care about clarity, not simplification for its own sake, but the kind people can actually work from. If something needs a long explanation, it usually needs another pass. When things are clear, teams move faster without being told to.
How I explore
I still like making things. Some of it is client work, some of it lives in the studio, and some of it ends up in the playground where I explore ideas, builds, and experiments that do not need to fit into a roadmap to exist. It is less about output and more about staying curious.
Who I’ve worked with
Synchrony
Veritiv
Coke
USMC
Rubbermaid
Scana
Shell
Metadigm
McDonalds
NAPA
Fossil
Sazerac
Beazer Homes
Calphalon
Bayer
Denon
Goody
Graco
Heinz
Honda
Newell
NFL
State Farm
Fireball
Buffalo Trace
Marine Max
Schlotzkys
Spectracide
TABS
Home Depot
Bunzl
Mohawk
Toyota
Shaw Floors
Pulte Homes
Yamaha
Omnia Partners
Krispy Kreme
CNH